Behind WISE’s


Markus M Schneider aka MMS is a China-based creative, a curator and trans-disciplinary consultant with projects across a multiplicity of work areas, home as much in cultural as in commercial applications scenarios.

MMS' design works spread from multi-layered spatial experiences and audio-visual environments to visual identities, brand and business designs to art installations. His personal projects range from music events to long-term field experiments bridging art, design, technology, and business.

With Nicolaus Schafhausen he co-founded Lukas & Hoffmann Gallery in Berlin, renowned for its substantial artist discoveries such as Olafur Eliasson, Kai Althoff, and Carsten Höller, now part of the prestigious ZADIK archive. MMS has been an active part of Berlin’s electronic music and digital art scenes and contributed towards hybrid media works at festivals such as CTM Clubtransmediale Berlin, SONAR Festival, Barcelona, plus in the creative industries for the Golden Globes in Los Angeles and Universal Studios Japan, collaborating with BartKresaDesign. He worked with Jazzmutant, launching Lemur, the first commercial product based on multi-touch sensor technology in 2005. 

With John Dekron MMS co-founded the Berlin-based new media design firm thismedia and realized projects for architecture and temporary spaces in Europe, USA, and Asia including the Formula 1. In China, thismedia collaborated with architectural offices such as URBANUS [EXPO 2010], MAD (Ma Yansong), OMA (Rem Koolhaas), MADA Spam (Ma Quingyun), Henn Architects and BOS (Ole Scheeren). thismedia developed a first 3D real-time software environment for media design integration in architecture since the BIX media facade for the Kunsthaus Graz, 2003.

MMS was speaker at the World Design Congress Icograda 2009 at CAFA Beijing and presented numerous projects at the Beijing Design Week between 2011-16, where he launched UNCOVER, a platform promoting contemporary independent fashion in China, and introduced The Product Republic, a Beijing-based experimental creative studio & design label with a connected store and showroom, operating at the intersection of creation & consumerism, 2013-17. Amongst 45 international creatives, he was invited to speak at the 2018’s pilot edition of Beijing’s B/Side Festival, a forum of cross-disciplinary practice and urban futures, held in partnership with The School of Art & Design at BIFT.

MMS is the founder of Metroprojects, a cross-disciplinary design and consulting studio. With Metroprojects he developed, designed and curated the Audi Urban Electronics projects in 2013 & 2014 in Beijing; two large scale corporate culture events comprising audio-visual live performances, contemporary dance, and reactive spatial design with international headliners Monolake, Pantha du Prince and design partner Eno Henze in 2014. MMS curated and produced the digital arts project Audi City Codes 2013 in Beijing, and the kinetic installation NOTCH, for the  UABB Biennale of Urbanism\Architecture in Shenzhen, 2017/18, where he also curated and designed the opening night.

Metroprojects produced the Chinese and Taiwanese contributions for The Avantgarde Diaries interview project by Mercedes-Benz 2012 and took part in the Meta-Hutongs urban research project. The studio consulted studies of the A.I.R., Audi Innovation Research department in Beijing, and developed creative strategies and business designs for investors in the automotive industry. Likewise, the studio creates Visual Identity designs for brands, institutions and programs, such as the independent fashion platform UNCOVER, the international Carbon Satellites Data platform CASA (initiated by the China Academy of Science), the Future Think Tank conference WISE plus the German Embassy Beijing.

As a long-term collaborator MMS realized projects for the Goethe-Institut China, he designed and produced the 25 years anniversary event in 2013, the dadamachines workshop project in 2017, and curated the ANTIPODES non-stop music night for the 30 years anniversary event in 2018, comprising UMBAUSTADT, a 30-hour, perpetual, real-time AV collage of 60 filmed and recorded places at 30 locations in Beijing and 30 in Berlin.

MMS co-founded Metrowaves in 2011, a platform fostering electronic music culture in China. Metrowaves realized the Mecon 2012 urban music convention in collaboration with the Goethe-Institut China and curated Sinotronics for the Worldtronics Festival 2012 at HKW, House of the Cultures of the World, Berlin, the largest program of Chinese independent and electronic music outside China.

With Josh Feola, MMS co-founded the net-label Sinotronics in 2013, releasing contemporary music from and in China. Sinotronics has been hosting BEME, the Beijing Electronic Music Encounter, China’s most profiled annual festival for live electronic music. He is a founding member of SIMA, the Sino-Indian Music Alliance which released Oscillate and Emerge via Sinotronics, the first two compilations connecting the Chinese and Indian electronic music scenes.



WeChat: MMS_WX