WISE 2022
“Digital is (not) better!?”
MAY 19/20TH, 2022, HOUSE OF MUSIC - REVALER STR. 99, 10245 BERLIN
CONFERENCE PROGRAM - Thursday, 19th MAy
11:00 CET
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11:05 CET
Opening Notes
WISE Founder, Philipp Grefer, gives a short overview of what to expect from the first edition of WISE in Berlin and what the future holds.
Speakers
Philipp Grefer, WISE Founder
11:10 CET
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12:00 CET
Panel: The Future of Music (in WEB3)
The WEB3 Movement and Technology is destined to bring Artist and Fans closer together to form one community of fans, artists, creators and curators. What does WEB3 in 2025 look like? Berlin Music NFT Startup twelve x twelve and artist Portrait XO dare to look into the Crystal Ball.
The talk will include topics such as: Legal compliance & copyrights; the importance of community; co-creation and its benefits as well as Web3 as a tool to challenge, learn and innovate art practices.
You will also learn how to become a WISE Model and turn yourself into an NFT.
Speakers
Rania Kim (Portrait XO), Artist • Rafaël Barnwell, twelve x twelve • Philipp Köhn, twelve x twelve • Jan Denecke, twelve x twelve • Slawjana Ulrich, Stil vor Talent GmbH, What the Future Holds
Moderator
Marcus Kregel, twelve x twelve
12:10 CET
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13:00 CET
Panel: AFEM Presents: How the Electronic Music Industry is tackling the climate crisis with cultural leadership and positive action
Music culture has led to radical social and political change throughout history. Where is the music industry now in the climate story? What is being done to inspire people to feel that change is possible and equip them with the tools to make it happen? How can you join the climate crisis conversation and bring positive action to your work? Our panel of experts will address all these questions and more.
Speakers
Horst Weidenmüller, !K7, Artist • Eilidh McLaughlin, Creative Sustainability • Noëmie Vermoesen, gigsta (Artist/DJ)
Moderator
Tristan Hunt, AFEM
13:00 CET - 13:45 CET | Break
13:45 CET
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14:30 CET
Panel: Africa Rising - Opportunities in the African Market
Everybody is talking about Africa, especially with African Beats influencing global music production. But what does the African Music Market look like? This panel is what you need to know about navigating the African Market and what you can learn from it.
Speakers
Mandy Aubry, Songtrust • Ralph Böge, Paradise Distribution
Moderator
Philipp Grefer, WISE
14:45 CET
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15:30 CET
Panel: The Future of European Music Export
In the last two pandemic years the way the music community had to conduct business across borders has significantly changed. What works? What doesn’t? What can be improved? In this panel we discuss these questions with important stakeholders in the world of (European) Music Export.
Speakers
Evelyn Sieber, Reeperbahn Festival • Tamara Kamińska, European Music Exporters Exchange/ Music Export Poland • Oskar Strajn, ESNS
Moderator
Philipp Grefer, WISE
15:45 CET
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16:30 CET
Panel: The Future of Music Distribution
With Web 3.0 powered technologies and trends such as NFTs & DAOs, are we once again standing before a paradigm shift last seen during the transition from CDs to Streaming? What is the status quo of Music Distributors and DSPs and how do they prepare for the things to come?
Speakers
Marit Posch, Idol • Aly Gillani, Bandcamp • Harmen Hemminga, Fuga • Heiko Hoffmann, Beatport
Moderator
Matthias Strobel, Wicked Artists
16:45 CET
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17:30 CET
ARTIST TALK: From Zero To One with Joplyn & Ava Vegas
In this inspiring artist talk presented by Ableton, Berlin artists Ava Vegas and Joplyn explain how they got their music career and their songs from Zero to One, arguably one of the most difficult steps in the creative process and an artist's career.
This talk is for producers and artists and those who want to learn about the creative process of musicians.
Speakers
Joplyn, Artist , Artist • Ava Vegas, Artist
17:35 CET
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17:45 CET
Film: Block Stories - Prenzlauer Berg (feat. Sven Marquardt - Berghain; Joplyn; Lie Ning & Mona Rübsamen, FLUX FM)
With Web 3.0 powered technologies and trends such as NFTs & DAOs, are we once again standing before a paradigm shift last seen during the transition from CDs to Streaming? What is the status quo of Music Distributors and DSPs and how do they prepare for the things to come?
CONFERENCE PROGRAM - Friday, 20th
11:00 CET
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11:05 CET
Opening Notes
WISE Founder, Philipp Grefer, welcomes WISE Guests
Speakers
Philipp Grefer, WISE Founder
11:10 CET
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12:00 CET
Panel: Music & Art in the Metaverse - The Road Ahead
While some are discussing if the Metaverse exists, others already play concerts, buy fashion and art with this new innovation. How will the metaverse evolve?
Topics will include; Raves in VR Chat, Ravespace & NeXR; Art Exhibitions and Real Estate speculation in Decentraland, Musee Dezentral & Sandbox; Concerts in Yabal, Roblox or Fortnite - all including virtual fashion and shoe drops.
Speakers
Frank Hahn, Ravespace & Musee Dezentral • Jan-Michael Saaksmeier, NeXR Technologies • Dominik Faber, Yabal • Anna Graf, Misa Art
Moderator
Sandira Blas, New Media & Funding Consultant
12:10 CET
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13:00 CET
Panel: MusicHub presents: Music Rights & Royalties: Caring & Sharing
How can independent musicians easily navigate through the rights jungle while maintaining 100% of their creative freedom and maximising their royalties. MusicHub sheds light on the rights that can be attached to musical works, how to properly manage and claim them while retaining full control. Learn more about the new digital platform MusicHub, and what they do to empower independent musicians and their vision and future plans as a GEMA venture.
Speakers
Sascha Lazimbat, MusicHub • Michael Schütz, MusicHub
13:00 CET - 13:45 CET | Break
13:45 CET
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14:30 CET
Panel: The (Re-) Emergence of the Asian Music Scene
Asia’s music scene was rising at rapid speed before the continent was completely shut down by COVID. Now slowly opening up, we will assess how the future of the Asian Music Scene will look like. We consult Festival Organizers and music pros from Indonesia, Korea, Thailand and China about the current situation and what to expect in the year to come.
Speakers
Indra Ameng, RRRec Fest, (Indonesia) • Cecilia Soojeong Yi, Peace Festival, (South Korea) • BB DENG, Ego Riot (HK/Taiwan)
Moderator
Guillaume de Maquillé, Wonderfruit Festival (Thailand)
14:40 CET
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15:25 CET
Panel: Bridging China & Europe
China’s Rise in pretty much all aspects of life was seen as a given and the 21st Century was supposed to be a Chinese one. Then Covid hit, Russia started a war with Ukraine and the New World Order took a brutal twist. What does it all mean for European - China (Cultural-)exchange? Philipp Grefer, who spent 10 years in China, researching and working in the music, creative & tech industries will interview practitioners while journalist Marcus Bösch explains the power of TikTok.
Speakers
Merlijin Poolman, Gateway to China, Artist • Mark Reeder, Music Producer & DJ • Marcus Bösch, Understanding TikTok • Kloxii Li, Artist & Producer
Moderator
Philipp Grefer, WISE
15:35 CET
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16:20 CET
Panel: "Decentralized Sounds" Are NFTs, Web3, or DAOs the Future of the Music Business?
The “takeover movement” has started and the benefits for musicians are greater than ever. However, many important questions are yet to be widely understood in this digital revolution.
How can one identify the right NFT project for future investments? What is the F.A.B.R.I.C. of it? What role will copyrights play in the NFT/Music industry? How have DAOs evolved around the Music scene?
Speakers
Stefan Adolf, The Takeover, Web3 Coder • Kaan Bulak, Composer & Performer & Label Curator • Nick Battle, Songwriter & Musician • Missy Livingston / Moderna Brave New Rave
Moderator
Ania Pilipenko, Metawalls.io
16:30 CET
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17:15 CET
Panel: Are Artists Taking over Brands? - A New Creative Relationship
Brands have been tapping into culture by using songs of artists for a long time. However, a new trend is emerging in which artists and brands are forming true partnerships and pushing the boundaries of traditional music and brand relationships.
Often, these close collaborations require much more of a leap of faith from all sides than the tried and tested approach of traditional music in advertising.
In their 2021 Taigo Campaign, VW and their agency DDB Voltage as well as music agency Tracks & Fields decided to give three artists complete creative freedom to create films that function both as music videos and car commercials, successfully walking the fine line between authenticity and brand visibility.
The panel will use this case to discuss successful brand and artist collaborations from client, agency and artist perspective and will shine a light on expectations, benefits and concerns from all parties involved.
Speakers
Tim Wettstein, Voltage @ DDB • Henrik Müller, GHEIST/Radau/Unfug Recordings/Riverside Studios/Ungeduld Consulting • Lars Jakschik, Voltage @ DDB #8226 Anastasia Anschiz, The Bliss Office
Moderator
Christian Mix-Linzer, Tracks & Fields
17:20 CET
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18:00 CET
Panel: Music, Shamanism & Psychedelics: A Journey from the Amazon to the West
Psychedelics' influence on mankind's minds, creativity and spirituality has been enormous throughout the years.
From age old rituals to their renaissance in the hippie & Vietnam War era, to their widespread ban in the 1960s to their recent revival in psychedelic assisted therapy, microdosing, rave culture and neo-shamanism in the tech & music world: Their history is full of controversies, clichés and misconceptions.
On a series of expeditions to the Amazon, DIE ZEIT author Thomas Fischermann accompanied the apprentice of one of the last Jaguar Shamans of the Huhuteni Clan and experienced his magical, at times dangerous, world for himself. Are there lessons we can learn from this near extinct culture for our modern day life, spirituality, and music?
Together with Dr.med. Andrea Jungaberle, Medical Director at OVID Clinics, Thomas will take you on a journey from the heart of the Brazilian forest to the minds of Western CEOs.
Speakers
Thomas Fischermann, DIE ZEIT Author • Dr.med. Andrea Jungaberle, OVID Clinics